Expandi and HeyReach both target the serious end of LinkedIn outreach — power users, agencies, and teams — but they're built around different ideas of scale. Expandi is depth per account; HeyReach is breadth across many accounts. Which one fits depends on whether you're running one sophisticated campaign or many accounts at once.
The short version
Expandi is a cloud-based LinkedIn automation tool known for advanced, condition-based campaigns — smart sequences, personalization, and dynamic branching — run per account. It's the power user's tool for getting the most out of each LinkedIn profile.
HeyReach is built for scale across accounts: run many LinkedIn accounts from one place, pool them into unified campaigns, and manage the whole thing as an agency or a large team. Its whole reason for being is multi-account outreach.
Pick Expandi for sophistication on a small number of accounts; pick HeyReach when the challenge is coordinating many accounts at once.
Features
Expandi shines on campaign logic: smart sequences that branch on whether someone accepted, replied, or opened; dynamic personalization; and image/GIF personalization. It's designed for one operator squeezing high performance out of a campaign.
HeyReach shines on scale: connect and rotate many sender accounts, run them under unified campaigns, aggregate the reporting, and manage seats — the things agencies need when they're running outreach for many clients or a big team. Its per-campaign depth is solid but the pitch is volume across accounts, safely coordinated.
Pricing
- Expandi is priced per account, commonly around $99 per seat per month, positioning it at the premium end of single-account tools.
- HeyReach prices around $79 per seat/sender per month, with agency-friendly tiers that get cheaper per seat as you add accounts.
For one or two accounts, Expandi's depth may justify its price. For many accounts, HeyReach's per-seat economics are built for exactly that. Check both sites for current pricing.
The safety question both share
Both are automation tools that send on your behalf, and HeyReach's multi-account model raises the stakes: running many LinkedIn accounts in coordinated campaigns is powerful, but it multiplies the surface area for problems, and coordinated automated behavior across accounts is precisely what platform-integrity systems watch for. Both tools invest heavily in safety features and human-like pacing, and both are used successfully — but auto-sending across one account or many carries inherent risk, and at multi-account scale a mistake is a bigger mistake.
A human-approved alternative
For teams that want the coordination and visibility without handing sending to automation, Conextly takes a different approach: it's built for teams, one seat per real account, and every message is approved by a human before it sends.
- Find and Track across the team with shared lists, saved searches, and aggregate pipeline visibility for managers. See Track and Teams.
- Draft & Approve — each person gets personal drafts written from real profiles and approves their own sends, at a human pace under LinkedIn's limits. See Draft & Approve.
Crucially, Conextly doesn't run many accounts in lockstep from one place — each seat is one real person prospecting from their real account, which is the safe design. You get shared targeting and team reporting without the coordinated auto-send that makes multi-account automation risky.
See the full Expandi alternatives and HeyReach alternatives rundowns for more.