To find marketing directors on LinkedIn, search the Title Boolean "marketing director" OR "director of marketing" OR "head of marketing" OR "VP marketing" OR CMO, then filter by industry, location, and company headcount to match the size of company you sell to. Marketing leaders are a top target for B2B sellers — of martech, agencies, and services — which also means they're heavily prospected, so precise targeting and a relevant angle matter more than volume. Below is the exact search and how to reach them. (See the complete search guide and employee search for the mechanics.)
The search
- 1.In the Title field under All filters:
- 2.
"marketing director" OR "director of marketing" OR "head of marketing" OR "VP marketing" OR CMO - 3.Add Industry, Location, and Current company if targeting named accounts.
- 4.On Sales Navigator, add Seniority (Director / VP / CXO) and Company headcount — a 30-person company's "head of marketing" and a 3,000-person company's CMO are very different buyers.
Match seniority to your product: a founder-led SMB might have one generalist marketer, while an enterprise has a whole org. Aim at the person who owns the budget for your thing.
How to reach a marketing leader
Marketing directors run outbound themselves, so they see through weak outreach instantly:
- Lead with a marketing outcome relevant to their world (pipeline, CAC, attribution), not your feature list.
- Reference their actual marketing — a campaign, a post, their positioning.
- Be specific and brief. They're busy and marketed-to constantly.
- Bring an insight or a relevant example, not just a demo ask.
See cold message templates and connection request templates.
Find and reach marketing leaders at scale
Building a clean list of the right marketing directors across your target accounts — right seniority, right company size — and writing a relevant message to each is the slow part. Conextly does it for LinkedIn: it finds marketing leaders matching your criteria, tracks every conversation, and drafts a personalized, marketing-literate message and follow-ups for each — you approve every send. See how the prospecting search works.