To find real estate agents on LinkedIn, search the Title Boolean "real estate agent" OR realtor OR "real estate broker" OR "real estate professional" OR "realtor associate", then — most importantly — filter by location, because real estate is hyper-local and an agent three states away is rarely relevant. Add industry = Real Estate to clean up results. Whether you sell to agents (CRM, marketing, mortgage, photography, staging) or want to partner with them, the location filter does the heavy lifting. Below is the exact search and how to reach agents. (See the complete search guide and how to find someone on LinkedIn.)
The search
- 1.In the Title field under All filters:
- 2.
"real estate agent" OR realtor OR "real estate broker" OR "real estate professional" OR "realtor associate" - 3.Set Location to the specific metro or region — this matters more than any other filter for real estate.
- 4.Add Industry = Real Estate, and a keyword for a niche if relevant (
luxury,commercial,first-time buyers). - 5.To target a specific brokerage, add Current company (e.g. a Keller Williams or RE/MAX office).
Because "realtor" and "real estate" appear in a lot of adjacent profiles (lenders, inspectors, stagers), lean on the Industry filter and a location to keep results to actual agents.
How to reach real estate agents
Agents are sociable, relationship-driven, and constantly pitched by vendors:
- Be local and specific. Reference their market or a recent listing — it signals you're not blasting.
- Lead with what helps them win listings or close faster — that's what agents care about.
- Keep it warm and human. Real estate runs on relationships; stiff corporate outreach falls flat.
- Offer value first — a referral, a useful tool, a genuine compliment on their marketing.
See connection request templates and cold message templates.
Find and reach agents at scale, locally
Building a list of the right agents in each market you serve and messaging each with a local, personal touch is the slow part — especially across multiple metros. Conextly does it for LinkedIn: it finds agents matching your location and niche criteria, tracks every conversation, and drafts a personalized, locally-relevant message and follow-ups for each — you approve every send. See how the prospecting search works.